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Successful case - multi-channel entry and mobile marketing platform project of a large joint-stock commercial bank

Release Time:2019-05-15

    Multi-channel components and mobile marketing platform are an important part of the digital credit card project proposed by a large domestic joint-stock commercial bank in 2018 based on the strategic development requirements of the bank's future. The platform consists of a line of credit card department, ministry of science and technology and tianyang retail financial group joint construction and development, comprehensive support credit card related passenger business, progresses system, support a PAD (mobile marketing, mobile marketing online self-service PCS, mobile phones, online self-help mobile phones), offline into pieces, unified operation and management and so on several big modules, platform for the construction of the improved digital credit card channel of the diversification, enhance the user experience.


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